A project for 303Lowe.
Post GFC tens of thousands of retirees had their superannuation savings devastated. In a very tough market for investment companies we created a campaign for Challenger that empathised with retirees and highlighted the risks of heavily investing in the share market vs in their more conservative, but safe annuities product.
The campaign was voted Money Management’s best Advertising Campaign for the year and won a Silver Effie (Australian Effectiveness Awards) in Financial Services.
Annuity sales grew by a record 56 per cent and there was a 180% increase in advisers choosing Challenger as a retirement income provider.