LAURIE INGRAM THINKS

~ TV

~ PRINT

~ SOCIAL

~ DIGITAL 

 

A project for 303Lowe.

 

Post GFC tens of thousands of retirees had their superannuation savings devastated. In a very tough market for investment companies we created a campaign for Challenger that empathised with retirees and highlighted the risks of heavily investing in the share market vs in their more conservative, but safe annuities product.

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The campaign was voted Money Management’s best Advertising Campaign for the year and won a Silver Effie (Australian Effectiveness Awards) in Financial Services.

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Annuity sales grew by a record 56 per cent and there was a 180% increase in advisers choosing Challenger as a retirement income provider.