LAURIE INGRAM. THINKS.

Orthopaedic surgeons are a very niche market and a tight knit community who generally continue to use the implants they start to use in early in their training for their entire career. They are time poor and reaching them through regular B2B channels was becoming more difficult for global medical devices company Stryker.

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We wanted to bring to life their incredible products and use their extensive content library in a way that was easy for surgeons to access. So we created an AR app that brought to life their devices and implants in 3D. 

 

It let surgeons view a range of interactive 3-D models of implants and devices to see how they looked, moved and functioned as well as a library of Stryker's global research and product content.