Who thinks about their copier paper? It's just something you want to be 100% reliable... unlike some of the other things around your office.
CEREBRAL PALSY ALLIANCE
Campaign across print and digital for the Cerebral Palsy Alliance to encourage parents with children who have neurological issues to come to them for treatment. Nice to write some copy for a change.
Before LinkedIn, the Headhunter feature in mycareer.com.au let professionals set up in-depth business profiles that recruiters and company's could view potential anytime of the day or night.
When 3 Mobile sponsored the Aussie cricket team they introduced free live coverage of the summer cricket. With hundreds of hours of live cricket just waiting to be watched, we thought it was their duty to tell the blokes of Australia to earn plenty of cricket brownie points.
Activations at Test matches across the summer where guys could gift their partners pampering treats (if they were at the game) or win gift vouchers for future 'Brownie Points'.
Simple visual campaign to warn people of the dangers of letting trees grow around power lines.