LAURIE INGRAM THINKS

~ TWITCH STREAM ACTIVATION
~ DIGITAL

 

A project for CHEP Sydney – helped launch Samsung’s new range of Odyssey curved gaming monitors with an activation on Twitch to bring to life the campaign idea that using Odyssey gave gamers an unfair advantage.

 

We collaborated with influential gamer Reapz and had them stream whilst being hindered with a series of crazy handicaps like a hoodie with one arm stitched to their shoulder – to prove they could still game brilliantly with an Odyssey.