FAST FOOD AND FMCG
A range of various campaigns and ads for McDonald's in the UK. Sir Les for Aussie burgers, naturally, and legendary UK DJ Tony Blackburn happy to take the piss out of himself.
20p poster got into D&AD.
Golden Circle is an iconic Australian brand that people love from their childhood, but over the years had lost its way. We needed to re-launch their 50% Less Sugar juice but the brand lacked relevance against newer brands.
So we tapped into the nostalgia inherent in the brand and brought it to life through one woman’s lifelong connection to Golden Circle.
Within weeks of the relaunch, sales of 50% Less Sugar increased 57% and total Golden Circle sales across the brand increased by 8.5%. A sweet result for a low sugar product..
A fun campaign across TV and digital to get mums and dads to buy the new Fountain 40% less sugar, 70% less salt sauce but also tell the health message in a humorous way to make it appealing to their kids so they wanted to try it.
Resulted in record trial levels for a Fountain product.