Creative Director, CX and brand strategic thinker. Solving conundrums, dilemmas and clusterfucks a speciality.
Energy companies are amongst the least trusted brands. And it's even tougher if you're a challenger brand. So we re-launched Simply Energy to position them as being more than just supplying gas and electricity with a new line of Energy that works with you and a new integrated communications campaign.
Beyond the new brand campaign we ran seasonal retail campaigns to coincide with the trigger times when people consider switching energy companies after receiving their quarterly bills.
It increased unprompted brand awareness in an incredibly competitive market and helped them grow to over 700,000 customers in just on 4 years.
In 2018 we launched the brand into Social Media. In a sector that rates notoriously low on customer trust, we’ve managed to gain engagement rates far in excess of Facebook global benchmark averages (over 5% compared to global ave of 0.17%).